Corporate Gifts Blog

There are many theories relating to the origin of our company name ‘Stupid Tuesday’.

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‘Were you having a particularly bad day when you named your company, and was that day Tuesday?’ say some.

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‘I know, you only work on Tuesdays’, say others.

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Yet others speculate that ‘Stupid Tuesday’ was chosen because it is more contemporary than the Boom Town Rats, ‘I don’t like Mondays’.

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In reality, the reason we named the company ‘Stupid Tuesday’ is none of the above. In fact, the answer is a rather arcane one to which but a privileged few know the answer! What we are certain of, however, is that the name has an extremely high level of recall amongst customers and suppliers alike and we never have to explain to people who we are after the first time we contact them.

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So, in an uncontrollable outpouring of spontaneous generosity and magnanimity, we will give a free gift box containing two special edition mugs and lots of pens to anyone who can guess the real origin of the name ‘Stupid Tuesday’. All you have to do is go to our website and email your answer …. here!

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According to a study in the US by the Promotional Products Association, promotional products show ’staggering’ levels of recall and reaction.

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The study showed that 94% of persons interviewed recalled receiving a promotional product in the last two years and 89% could remember the name of the company being promoted. It also found that 83% liked receiving promotional products and 48% would like to get them more often. Indeed, the promotional products were kept by 69% of people.

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In fact, according to the findings,  recall rates of promotional products are higher than TV, print and online advertising. In addition, consumers made a purchase after receiving a promotional product more often than viewing a print ad, TV commercial or online.

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This is good news for the hard-working team here at Stupid Tuesday and shows that our endeavours in supplying quality branded promotional items are reaping rich rewards for our clients. Call us on 08450 998796 if you’d like your own company to benefit from high levels of recall.

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Source

Promotional products are a very effective way to support and boost the normal marketing activities of companies and increase business. However, it is important to choose the right kind of promotional gifts and products to make your marketing campaign a success. Popular items that are chosen include pens, mousemats, mugs, paperweights, clocks and, increasingly, branded USB flash-drives. The common attribute of these products is that they are useful, attractive and valued by the recipients, giving companies greater visibility and recall amongst their customers.

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One product that is chosen time after time is the ubiquitous calendar .. after all, everyone uses them! Whether they are pocket calendars, desk calendars or wall-hung calendars, we all consult them to confirm the date. Send a calendar and it’s highly likely to decorate the walls of your customers premises, or even find it’s way into your customers’ homes, shouting your message each time it is consulted.

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An increasingly popular type of promotional product is the humble fridge magnet. Available in flat form they can carry your message in a colourful way and it will be seen time and time again as your customers use the magnets to stick up notes on their fridges or filing cabinets.

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For something different, USBs make a very effective promotional item. They come in all shapes and sizes, ranging from the standard shape of USB to the novelty shape and in all capacities. They can be printed on both sides too which makes your message all the more prominent.

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Finally, we can’t leave out desktop items which are a perennially popular choice for printed promotional products. In this category we would include  pens, mugs, pens, paperweights and even stationery. Whilst highly effective, these items are amongst the most cost-effective so are particularly suitable for clients with limited budgets.

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Visit Stupid Tuesday’s promotional product website to view our vast range of items, or call us on 08450 998796.

Promotional products really come into their own at business events and, with careful thought and selection, the right product for a particular event will more than repay its cost in additional exposure for your company. Of course,  the nature of events varies in context from business to business. For example, an event may be a conference or a huge trade exhibition at a national venue like the NEC , even a music concert in a park or stadium. It really doesn’t matter what the event is as long as you choose your promotional product to fit.

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If it’s a conference you’re organising, then there is a wide range of product choices open to you, from promotional pens and promotional pencils at the low end to genuine leather corporate folders at the top end. Then again, you could look at providing note pads for all attendees, printed with your message or  you might even consider lanyards emblazoned with your logo for delegates to drape around their necks.

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On the other hand, if it’s a trade exhibition you’re involved with, then promotional carrier bags, either plastic, paper or cotton printed with your logo and message are a good way to spread your presence throughout the exhibition hall and beyond. You can even pop some ‘goodies’ into the bags you give away, such as branded sweets or branded games and so on.

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If it’s a concert you’re involved with then you’ll go a long way to beat printed t-shirts, polo shirts or sweat shirts or, indeed, other items of clothing that may be branded, such as baseball caps. Consumers often see t- shirts, polo shirts, and other clothing items as more expensive even when you get them at a cost effective price. Place your logo in a prominent position on your chosen item of promotional clothing and you’re on the way to achieving great brand recognition.

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So, the key is to think carefully about which promotional product will best suit the event that you’re planning. It’ll pay in the long run!

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If you need help choosing the right promotional product for your own event, call Stupid Tuesday, the promotional product specialists  on 08450 998796 ….. or email

Despite that mythical creation of the internet-age, the ‘paperless society’, it seems most of us still resort to pen and paper from time to time. We write ‘to do’ notes at the beginning of each work-day, the shopping list at the weekend, greetings cards at all times of the year; I could go on.

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So, when it comes to choosing a promotional gift for your clients, you can’t go far wrong with a promotional pen such as the Top Pick metal pen pictured left. This pen, for example, is a top quality metal promotional pen which, because of its high perceived value, really says ‘you care’ to your clients. What’s more, with a massive five lines of text which can be laser-engraved onto its body, the Top Pick promotional pen gives you an unrivalled ability to spell out all the important parts of your corporate message.

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The Top Pick is just one of a great range of quality metal promotional pens we stock, all of which are capable of being laser-engraved with up to five lines of text. Our range also contains a selection of complementary products such as metal letter openers and metal keyrings, so if you’re really feeling creative, and a little more generous, you can put together a ‘gift pack’ comprising several corporate items and offer them in one of our special gift boxes.

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And, just now, we have a fantastic offer on another of our metal pens, the Pacesetter (left) – 99p each for 100 minimum quantity!! This really is great value as this pen normally sells for £1.99 each but we have limited stocks so if you’d like to order, or see a sample before you buy call 08450 998796 or use our contact details here.

Research shows that companies and organisations tend to favour those suppliers who provide them with promotional gifts. In fact, companies who give promotional gifts have a much higher level of recall than those companies who don’t.  Promotional gifts also create greater goodwill and loyalty for those companies using them compared with competitors who don’t.

So, if you’re thinking of using promotional gifts to support and energise your marketing campaign, which works best?

Well, studies show that general office items like pens, mugs and desk-pads work just as well as some of the more exclusive, expensive items. This is good news indeed and means that your budget can be quite modest whilst achieving a disproportionately large impact with your clients.

Even better news is that throughout October, we have special deals on Atlantic, Bell, Lincoln and Newbury mugs.

Call us on 08450 998796

Or view our full range here