Corporate Gifts Blog

According to a study in the US by the Promotional Products Association, promotional products show ’staggering’ levels of recall and reaction.

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The study showed that 94% of persons interviewed recalled receiving a promotional product in the last two years and 89% could remember the name of the company being promoted. It also found that 83% liked receiving promotional products and 48% would like to get them more often. Indeed, the promotional products were kept by 69% of people.

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In fact, according to the findings,  recall rates of promotional products are higher than TV, print and online advertising. In addition, consumers made a purchase after receiving a promotional product more often than viewing a print ad, TV commercial or online.

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This is good news for the hard-working team here at Stupid Tuesday and shows that our endeavours in supplying quality branded promotional items are reaping rich rewards for our clients. Call us on 08450 998796 if you’d like your own company to benefit from high levels of recall.

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I’ve been involved in the marketing and promotion business for more than twenty years and I’ve grown used to hearing from some companies the old refrain: ‘times are hard you know, we can’t afford to undertake any advertising, we’ve had to cut our marketing budget’. The funny thing is, most of these companies say this without the slightest sign of tongue in cheek!

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In fact, it is the precise opposite view that these companies should be taking, along with their more progressive and enlightened competitors. It is ‘when times are hard’ that the need for advertising and promotion should be to the fore. If business is difficult to find it makes sense to be pro-active and shout out your message louder rather than sit in a gloomy place wringing your hands and hoping things will get better.

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A quotation from a famous figure of the 18th Century, Thomas Jefferson, sums the matter up perfectly. Jefferson said: ‘The man who stops advertising to save money is like the man who stops the clock to save time.’

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The question to be asked is, quite clearly, not be ‘can we afford to advertise’ but rather ‘can we afford NOT to advertise’.

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It goes without saying, however, that you should spend your advertising wisely, after giving great consideration as to how it will be most effective. You should be looking at specifically targeting your market with a message that not only has immediate impact but is also long lasting. This is where the strategic use of promotional products as part of the marketing mix can be so effective.

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A printed promotional mug, for example, is a gift most clients love to receive and very few are likely to discard. Even if they don’t use it for their morning brew it may wind-up on their desktops being used as a make-shift but very handy pen-pot. On the other hand, if that’s what your customers prefer, why not give them a green option.

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It’s true, there’s a lot of choice out there, so if you’re a little confused as to which of the many promotional products available is best for your campaign speak to our expert team on 08450 998796 …… or click here.

Ever since I can remember, in fact from my earliest days as a school-kid, I’ve doodled. Give me a pencil and piece of paper and I’m away! I’ll doodle anything …. circles, squares, squiggles, images of Mickey Mouse, rocket-ships, the list is as endless as my fevered imagination! I’ve carried this on through my working life too. I must have filled half a rain-forest’s worth of paper with doodles drawn out whilst on the phone to a customer or supplier as we discuss our promotional products or deep in strategic thought!

It’s sobering to think that I’m not alone in this particular pastime. Let’s admit it, we’ve all doodled from time to time. So what better to encourage this time-served activity than our range of paper pads?

Our Desk Pads come in all shapes and sizes, from A3 and A4 right down to A7. What we love about them is that after we print them with our customers’ logos and loads of other useful information, such as event details, significant dates and calendars, contact information there is still plenty room left for that ubiquitous pastime …. doodling!

And it doesn’t stop with desk pads …. we also print the ever-popular Sticky Mate pads. Once printed with a logo, not only are these suitable for doodling but you can also stick them on a colleagues computer or desk to ensure they really take notice of your message. One thing is guaranteed … clients won’t throw them away with the waste-paper, they stay on their desks delivering your message again and again!

And, once you have your promotional paper pad, don’t forget a promotional pen or promotional pencil to go with it!

So, if you want to give your customers something that they will find really useful to spread their message, think no further than our Desk-Mate pads, Logo-Mate pads, Jot-Mate pads and Sticky-Mate pads. Let’s keep the world doodling!

Call us on 08450 998796

Or  CLICK HERE to see our range of great paper products.

Research shows that companies and organisations tend to favour those suppliers who provide them with promotional gifts. In fact, companies who give promotional gifts have a much higher level of recall than those companies who don’t.  Promotional gifts also create greater goodwill and loyalty for those companies using them compared with competitors who don’t.

So, if you’re thinking of using promotional gifts to support and energise your marketing campaign, which works best?

Well, studies show that general office items like pens, mugs and desk-pads work just as well as some of the more exclusive, expensive items. This is good news indeed and means that your budget can be quite modest whilst achieving a disproportionately large impact with your clients.

Even better news is that throughout October, we have special deals on Atlantic, Bell, Lincoln and Newbury mugs.

Call us on 08450 998796

Or view our full range here