Corporate Gifts Blog

According to a study in the US by the Promotional Products Association, promotional products show ’staggering’ levels of recall and reaction.

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The study showed that 94% of persons interviewed recalled receiving a promotional product in the last two years and 89% could remember the name of the company being promoted. It also found that 83% liked receiving promotional products and 48% would like to get them more often. Indeed, the promotional products were kept by 69% of people.

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In fact, according to the findings,  recall rates of promotional products are higher than TV, print and online advertising. In addition, consumers made a purchase after receiving a promotional product more often than viewing a print ad, TV commercial or online.

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This is good news for the hard-working team here at Stupid Tuesday and shows that our endeavours in supplying quality branded promotional items are reaping rich rewards for our clients. Call us on 08450 998796 if you’d like your own company to benefit from high levels of recall.

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Promotional products are a very effective way to support and boost the normal marketing activities of companies and increase business. However, it is important to choose the right kind of promotional gifts and products to make your marketing campaign a success. Popular items that are chosen include pens, mousemats, mugs, paperweights, clocks and, increasingly, branded USB flash-drives. The common attribute of these products is that they are useful, attractive and valued by the recipients, giving companies greater visibility and recall amongst their customers.

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One product that is chosen time after time is the ubiquitous calendar .. after all, everyone uses them! Whether they are pocket calendars, desk calendars or wall-hung calendars, we all consult them to confirm the date. Send a calendar and it’s highly likely to decorate the walls of your customers premises, or even find it’s way into your customers’ homes, shouting your message each time it is consulted.

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An increasingly popular type of promotional product is the humble fridge magnet. Available in flat form they can carry your message in a colourful way and it will be seen time and time again as your customers use the magnets to stick up notes on their fridges or filing cabinets.

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For something different, USBs make a very effective promotional item. They come in all shapes and sizes, ranging from the standard shape of USB to the novelty shape and in all capacities. They can be printed on both sides too which makes your message all the more prominent.

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Finally, we can’t leave out desktop items which are a perennially popular choice for printed promotional products. In this category we would include  pens, mugs, pens, paperweights and even stationery. Whilst highly effective, these items are amongst the most cost-effective so are particularly suitable for clients with limited budgets.

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Visit Stupid Tuesday’s promotional product website to view our vast range of items, or call us on 08450 998796.

I’ve been involved in the marketing and promotion business for more than twenty years and I’ve grown used to hearing from some companies the old refrain: ‘times are hard you know, we can’t afford to undertake any advertising, we’ve had to cut our marketing budget’. The funny thing is, most of these companies say this without the slightest sign of tongue in cheek!

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In fact, it is the precise opposite view that these companies should be taking, along with their more progressive and enlightened competitors. It is ‘when times are hard’ that the need for advertising and promotion should be to the fore. If business is difficult to find it makes sense to be pro-active and shout out your message louder rather than sit in a gloomy place wringing your hands and hoping things will get better.

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A quotation from a famous figure of the 18th Century, Thomas Jefferson, sums the matter up perfectly. Jefferson said: ‘The man who stops advertising to save money is like the man who stops the clock to save time.’

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The question to be asked is, quite clearly, not be ‘can we afford to advertise’ but rather ‘can we afford NOT to advertise’.

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It goes without saying, however, that you should spend your advertising wisely, after giving great consideration as to how it will be most effective. You should be looking at specifically targeting your market with a message that not only has immediate impact but is also long lasting. This is where the strategic use of promotional products as part of the marketing mix can be so effective.

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A printed promotional mug, for example, is a gift most clients love to receive and very few are likely to discard. Even if they don’t use it for their morning brew it may wind-up on their desktops being used as a make-shift but very handy pen-pot. On the other hand, if that’s what your customers prefer, why not give them a green option.

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It’s true, there’s a lot of choice out there, so if you’re a little confused as to which of the many promotional products available is best for your campaign speak to our expert team on 08450 998796 …… or click here.

If you’re about to start a new business, there are a million things to consider. However, one critical item you must make time for is a logo for your company – developing an unforgettable image for your business, one which differentiates and makes you stand out from the competition, could be the difference between success and failure. So, be sure to add ‘logo design’ to your ‘to do’ list!

A great logo says a great deal about your company, its ethos and the way it operates, so let’s take a closer look at why a well-designed logo is so vital:

Well, a well-crafted logo indicates that your company is professional … it emphasises your credibility, reliability and trustworthiness. A memorable logo inspires consumer confidence whereas, in sharp contrast, a weak image will have quite the opposite effect.

A quality logo can also become one of your very best sales-people, adding weight and credibility to your sales offering and communicating a great deal about your company. By using carefully chosen fonts and colours, a professional logo designer can create an image for your company which customers, potential and existing, will find unforgettable.

Great and memorable logos have been at the centre of many companies’ success – Nike’s ‘swoosh’, McDonalds’ ubiquitous ‘M’ and of course the Apple symbol. The logos of all of these companies are an embodiment of their success.

And, once you have developed a truly memorable logo, promotional products, such as printed mugs, printed pens, branded umbrellas and so on (the range is endless) are a fantastic way to get your message out to potential and existing customers. 

By now you should understand the need for a great logo to help grow your business and you should make sure that you engage a professional logo design company, such as Stupid Tuesday, to do so. There will, of course, be an associated cost but this price could be the best investment your company ever makes!

Call us on 08450 998796

Ever since I can remember, in fact from my earliest days as a school-kid, I’ve doodled. Give me a pencil and piece of paper and I’m away! I’ll doodle anything …. circles, squares, squiggles, images of Mickey Mouse, rocket-ships, the list is as endless as my fevered imagination! I’ve carried this on through my working life too. I must have filled half a rain-forest’s worth of paper with doodles drawn out whilst on the phone to a customer or supplier as we discuss our promotional products or deep in strategic thought!

It’s sobering to think that I’m not alone in this particular pastime. Let’s admit it, we’ve all doodled from time to time. So what better to encourage this time-served activity than our range of paper pads?

Our Desk Pads come in all shapes and sizes, from A3 and A4 right down to A7. What we love about them is that after we print them with our customers’ logos and loads of other useful information, such as event details, significant dates and calendars, contact information there is still plenty room left for that ubiquitous pastime …. doodling!

And it doesn’t stop with desk pads …. we also print the ever-popular Sticky Mate pads. Once printed with a logo, not only are these suitable for doodling but you can also stick them on a colleagues computer or desk to ensure they really take notice of your message. One thing is guaranteed … clients won’t throw them away with the waste-paper, they stay on their desks delivering your message again and again!

And, once you have your promotional paper pad, don’t forget a promotional pen or promotional pencil to go with it!

So, if you want to give your customers something that they will find really useful to spread their message, think no further than our Desk-Mate pads, Logo-Mate pads, Jot-Mate pads and Sticky-Mate pads. Let’s keep the world doodling!

Call us on 08450 998796

Or  CLICK HERE to see our range of great paper products.

You just know that Christmas is coming when searches for promotional calendars and promotional diaries increase on Google.

Promotional calendars and diaries are cost-effective and long-lasting gifts for the holiday festivities and will carry your message to your clients throughout the New Year.

However, most people do not realise just what is involved in printing such items. Most calendars and diaries are produced in large print runs using complex machinery. In this way, print volumes are maximised and the best possible unit cost is attained for the customer. So, when you are about to order your calendars and diaries, remember to check the last print date required to meet your schedule. For most printers this can be very early in November.

Promotional calendars and promotional diaries can be part or fully personalised and most suppliers have a range of standard designs you can call on. Alternatively, for a small extra charge, our expert design department  can create an original design just for you.

Call us on 08450 998796

Or visit http://www.stupidtuesday.co.uk