Corporate Gifts Blog

There are many theories relating to the origin of our company name ‘Stupid Tuesday’.

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‘Were you having a particularly bad day when you named your company, and was that day Tuesday?’ say some.

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‘I know, you only work on Tuesdays’, say others.

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Yet others speculate that ‘Stupid Tuesday’ was chosen because it is more contemporary than the Boom Town Rats, ‘I don’t like Mondays’.

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In reality, the reason we named the company ‘Stupid Tuesday’ is none of the above. In fact, the answer is a rather arcane one to which but a privileged few know the answer! What we are certain of, however, is that the name has an extremely high level of recall amongst customers and suppliers alike and we never have to explain to people who we are after the first time we contact them.

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So, in an uncontrollable outpouring of spontaneous generosity and magnanimity, we will give a free gift box containing two special edition mugs and lots of pens to anyone who can guess the real origin of the name ‘Stupid Tuesday’. All you have to do is go to our website and email your answer …. here!

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Despite that mythical creation of the internet-age, the ‘paperless society’, it seems most of us still resort to pen and paper from time to time. We write ‘to do’ notes at the beginning of each work-day, the shopping list at the weekend, greetings cards at all times of the year; I could go on.

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So, when it comes to choosing a promotional gift for your clients, you can’t go far wrong with a promotional pen such as the Top Pick metal pen pictured left. This pen, for example, is a top quality metal promotional pen which, because of its high perceived value, really says ‘you care’ to your clients. What’s more, with a massive five lines of text which can be laser-engraved onto its body, the Top Pick promotional pen gives you an unrivalled ability to spell out all the important parts of your corporate message.

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The Top Pick is just one of a great range of quality metal promotional pens we stock, all of which are capable of being laser-engraved with up to five lines of text. Our range also contains a selection of complementary products such as metal letter openers and metal keyrings, so if you’re really feeling creative, and a little more generous, you can put together a ‘gift pack’ comprising several corporate items and offer them in one of our special gift boxes.

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And, just now, we have a fantastic offer on another of our metal pens, the Pacesetter (left) – 99p each for 100 minimum quantity!! This really is great value as this pen normally sells for £1.99 each but we have limited stocks so if you’d like to order, or see a sample before you buy call 08450 998796 or use our contact details here.

I’ve been involved in the marketing and promotion business for more than twenty years and I’ve grown used to hearing from some companies the old refrain: ‘times are hard you know, we can’t afford to undertake any advertising, we’ve had to cut our marketing budget’. The funny thing is, most of these companies say this without the slightest sign of tongue in cheek!

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In fact, it is the precise opposite view that these companies should be taking, along with their more progressive and enlightened competitors. It is ‘when times are hard’ that the need for advertising and promotion should be to the fore. If business is difficult to find it makes sense to be pro-active and shout out your message louder rather than sit in a gloomy place wringing your hands and hoping things will get better.

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A quotation from a famous figure of the 18th Century, Thomas Jefferson, sums the matter up perfectly. Jefferson said: ‘The man who stops advertising to save money is like the man who stops the clock to save time.’

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The question to be asked is, quite clearly, not be ‘can we afford to advertise’ but rather ‘can we afford NOT to advertise’.

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It goes without saying, however, that you should spend your advertising wisely, after giving great consideration as to how it will be most effective. You should be looking at specifically targeting your market with a message that not only has immediate impact but is also long lasting. This is where the strategic use of promotional products as part of the marketing mix can be so effective.

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A printed promotional mug, for example, is a gift most clients love to receive and very few are likely to discard. Even if they don’t use it for their morning brew it may wind-up on their desktops being used as a make-shift but very handy pen-pot. On the other hand, if that’s what your customers prefer, why not give them a green option.

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It’s true, there’s a lot of choice out there, so if you’re a little confused as to which of the many promotional products available is best for your campaign speak to our expert team on 08450 998796 …… or click here.

Are you aware that the UK generates some 2.8 million tonnes of plastic waste each year and this figure is rising by about 2% per year? Most of us are trying our best to reduce this waste by recycling both in the home and in our business with varying degress of commitment and success.

The promotional products industry is no exception and there is now a vast range of items that are manufactured from recycled materials: pens made from old CD cases, recycled card, biodegradable plastic and sustainable timber, pencils made from recycled newspaper and denim, mousemats, rulers, paper products and bags all utilising recycled or sustainable materials in their make-up. 

When co-ordinating your next marketing campaign it makes sense to consider these eco-friendly promotional items for a number of good reasons. Firstly, it goes without saying, customised products are a proven way to support your efforts and get your message across. Secondly, eco-friendly products set your credentials as a caring, environmentally-aware organisation. Thirdly, environmentally-friendly products now can cost no more than standard promotional products.

It’s a win-win-win situation for you, your customers and the environment!

Click here to view our range of quality, inexpensive eco-friendly products.

… or call 08450 998796