Corporate Gifts Blog

According to a study in the US by the Promotional Products Association, promotional products show ’staggering’ levels of recall and reaction.

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The study showed that 94% of persons interviewed recalled receiving a promotional product in the last two years and 89% could remember the name of the company being promoted. It also found that 83% liked receiving promotional products and 48% would like to get them more often. Indeed, the promotional products were kept by 69% of people.

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In fact, according to the findings,  recall rates of promotional products are higher than TV, print and online advertising. In addition, consumers made a purchase after receiving a promotional product more often than viewing a print ad, TV commercial or online.

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This is good news for the hard-working team here at Stupid Tuesday and shows that our endeavours in supplying quality branded promotional items are reaping rich rewards for our clients. Call us on 08450 998796 if you’d like your own company to benefit from high levels of recall.

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In the promotional product sector, artwork arrives from clients in all sort of formats. Sometimes it doesn’t even arrive at all and we may need to create a design from just an idea, or even from a drawing on a beer coaster!

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However, if you have artwork you wish to send you should know that we at the Mug Shop are happy to receive artwork files in the following professional formats: colour separated Vector graphics (Illustrator .eps), JPEG, TIFF or .psd (Photoshop files).

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But if you don’t have artwork in these formats, don’t panic!
We can also accept files prepared in desktop packages such as Microsoft Word, Excel and Microsoft Powerpoint. These files, however, will usually require recreating to be suitable for print and this may incur a small additional charge.

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And what if you don’t have any artwork at all, well …. still don’t panic!
Our team of in-house designers, all with degrees in fine art and design, will create superb imagery for you! If all you have is stationery with your logo, or even if you just have a sketch on paper, our designers will work their miracles and delight you with the results. Whether a computer generated image or one that is hand-drawn or painted our designers will deliver!

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We believe that we are the only dedicated promotional mug website that directly employs its own in-house designers of this calibre, that is, with fine-art and design degrees.  When this is allied with over 30 years in-house marketing and promotional experience it gives us an edge over other on-line promotional mug providers. They provide mugs, sure, but we provide IMAGE as well. After all, why spend money on a printed mug if your logo doesn’t do you justice when we can enhance it for you? Why make do with a few lines of text when a great new image will say much more?

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So, when you’re ready to send your artwork to us, we can receive artwork electronically via email to artwork@mug-shop.net. Upon receipt of artwork a digital proof will be sent for your approval prior to your order being completed.

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But, if you don’t have any artwork and you’d like us to create something unique, just for you, call the Mug Shop on 08450 998796.

One of the most damaging effects of our takeaway, ‘eat on the go’ culture is the amount of disposable material that goes with it. Paper cartons and paper cups galore litter our streets. ‘Not exactly environmentally-friendly’, I hear you say and we agree totally.

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That’s why we’re delighted to come across a brand new takeaway mug which does not cause a problem for the environment in the same way.

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This great new innovation looks just like its disposable paper cup counterparts but is actually a re-usable, heavy-duty ceramic mug with a silicon lid. What’s more, it features a double-walled construction for insulating both hot and cold liquids and this also means you can handle your hot coffee without risk of burning your hands! This Takeaway Mug, which has a capacity of 270ml, has an excellent wrap-around print area to take your logo and message and is 100% dishwasher safe.

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We think the Takeaway Mug is set to be a real winner, not least in helping to reduce landfill!

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Call us on 08450 998796 for more information.

Alternatively contact us by email.

I’ve been involved in the marketing and promotion business for more than twenty years and I’ve grown used to hearing from some companies the old refrain: ‘times are hard you know, we can’t afford to undertake any advertising, we’ve had to cut our marketing budget’. The funny thing is, most of these companies say this without the slightest sign of tongue in cheek!

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In fact, it is the precise opposite view that these companies should be taking, along with their more progressive and enlightened competitors. It is ‘when times are hard’ that the need for advertising and promotion should be to the fore. If business is difficult to find it makes sense to be pro-active and shout out your message louder rather than sit in a gloomy place wringing your hands and hoping things will get better.

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A quotation from a famous figure of the 18th Century, Thomas Jefferson, sums the matter up perfectly. Jefferson said: ‘The man who stops advertising to save money is like the man who stops the clock to save time.’

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The question to be asked is, quite clearly, not be ‘can we afford to advertise’ but rather ‘can we afford NOT to advertise’.

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It goes without saying, however, that you should spend your advertising wisely, after giving great consideration as to how it will be most effective. You should be looking at specifically targeting your market with a message that not only has immediate impact but is also long lasting. This is where the strategic use of promotional products as part of the marketing mix can be so effective.

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A printed promotional mug, for example, is a gift most clients love to receive and very few are likely to discard. Even if they don’t use it for their morning brew it may wind-up on their desktops being used as a make-shift but very handy pen-pot. On the other hand, if that’s what your customers prefer, why not give them a green option.

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It’s true, there’s a lot of choice out there, so if you’re a little confused as to which of the many promotional products available is best for your campaign speak to our expert team on 08450 998796 …… or click here.

If you’re about to start a new business, there are a million things to consider. However, one critical item you must make time for is a logo for your company – developing an unforgettable image for your business, one which differentiates and makes you stand out from the competition, could be the difference between success and failure. So, be sure to add ‘logo design’ to your ‘to do’ list!

A great logo says a great deal about your company, its ethos and the way it operates, so let’s take a closer look at why a well-designed logo is so vital:

Well, a well-crafted logo indicates that your company is professional … it emphasises your credibility, reliability and trustworthiness. A memorable logo inspires consumer confidence whereas, in sharp contrast, a weak image will have quite the opposite effect.

A quality logo can also become one of your very best sales-people, adding weight and credibility to your sales offering and communicating a great deal about your company. By using carefully chosen fonts and colours, a professional logo designer can create an image for your company which customers, potential and existing, will find unforgettable.

Great and memorable logos have been at the centre of many companies’ success – Nike’s ‘swoosh’, McDonalds’ ubiquitous ‘M’ and of course the Apple symbol. The logos of all of these companies are an embodiment of their success.

And, once you have developed a truly memorable logo, promotional products, such as printed mugs, printed pens, branded umbrellas and so on (the range is endless) are a fantastic way to get your message out to potential and existing customers. 

By now you should understand the need for a great logo to help grow your business and you should make sure that you engage a professional logo design company, such as Stupid Tuesday, to do so. There will, of course, be an associated cost but this price could be the best investment your company ever makes!

Call us on 08450 998796

Are you aware that the UK generates some 2.8 million tonnes of plastic waste each year and this figure is rising by about 2% per year? Most of us are trying our best to reduce this waste by recycling both in the home and in our business with varying degress of commitment and success.

The promotional products industry is no exception and there is now a vast range of items that are manufactured from recycled materials: pens made from old CD cases, recycled card, biodegradable plastic and sustainable timber, pencils made from recycled newspaper and denim, mousemats, rulers, paper products and bags all utilising recycled or sustainable materials in their make-up. 

When co-ordinating your next marketing campaign it makes sense to consider these eco-friendly promotional items for a number of good reasons. Firstly, it goes without saying, customised products are a proven way to support your efforts and get your message across. Secondly, eco-friendly products set your credentials as a caring, environmentally-aware organisation. Thirdly, environmentally-friendly products now can cost no more than standard promotional products.

It’s a win-win-win situation for you, your customers and the environment!

Click here to view our range of quality, inexpensive eco-friendly products.

… or call 08450 998796

We’ve recently added printed bags to our huge range of promotional products and, the pity is, I wish we had done so long before as the demand is so great! 

Our bags come in a wide range of materials: plastic bags, nylon bags, cotton bags, jute bags and so on but the greatest sales growth has been in environmentally-friendly bags. The styles too are wide ranging: long or short-handle shoppers, duffle-style, specialist bags … and in all the colours you can think of.

There are also specialist bags which are ideal for delegates attending conferences or exhibitions. These printed bags have a higher perceived value and are likely to be used by your clients time after time as they take your message wherever they go!

As for printing your logo and message, bags can offer one of the largest print areas of any promotional item, so your profile is shouted out, loud and proud!

They really do offer superb advertising and promotional opportunities and, as the bags can be used time after time, the impact is long-lasting. 

Call us on 08450 998796 

Click to see our range of bags.