Corporate Gifts Blog

There are many theories relating to the origin of our company name ‘Stupid Tuesday’.

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‘Were you having a particularly bad day when you named your company, and was that day Tuesday?’ say some.

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‘I know, you only work on Tuesdays’, say others.

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Yet others speculate that ‘Stupid Tuesday’ was chosen because it is more contemporary than the Boom Town Rats, ‘I don’t like Mondays’.

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In reality, the reason we named the company ‘Stupid Tuesday’ is none of the above. In fact, the answer is a rather arcane one to which but a privileged few know the answer! What we are certain of, however, is that the name has an extremely high level of recall amongst customers and suppliers alike and we never have to explain to people who we are after the first time we contact them.

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So, in an uncontrollable outpouring of spontaneous generosity and magnanimity, we will give a free gift box containing two special edition mugs and lots of pens to anyone who can guess the real origin of the name ‘Stupid Tuesday’. All you have to do is go to our website and email your answer …. here!

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According to a study in the US by the Promotional Products Association, promotional products show ’staggering’ levels of recall and reaction.

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The study showed that 94% of persons interviewed recalled receiving a promotional product in the last two years and 89% could remember the name of the company being promoted. It also found that 83% liked receiving promotional products and 48% would like to get them more often. Indeed, the promotional products were kept by 69% of people.

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In fact, according to the findings,  recall rates of promotional products are higher than TV, print and online advertising. In addition, consumers made a purchase after receiving a promotional product more often than viewing a print ad, TV commercial or online.

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This is good news for the hard-working team here at Stupid Tuesday and shows that our endeavours in supplying quality branded promotional items are reaping rich rewards for our clients. Call us on 08450 998796 if you’d like your own company to benefit from high levels of recall.

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Source

Despite that mythical creation of the internet-age, the ‘paperless society’, it seems most of us still resort to pen and paper from time to time. We write ‘to do’ notes at the beginning of each work-day, the shopping list at the weekend, greetings cards at all times of the year; I could go on.

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So, when it comes to choosing a promotional gift for your clients, you can’t go far wrong with a promotional pen such as the Top Pick metal pen pictured left. This pen, for example, is a top quality metal promotional pen which, because of its high perceived value, really says ‘you care’ to your clients. What’s more, with a massive five lines of text which can be laser-engraved onto its body, the Top Pick promotional pen gives you an unrivalled ability to spell out all the important parts of your corporate message.

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The Top Pick is just one of a great range of quality metal promotional pens we stock, all of which are capable of being laser-engraved with up to five lines of text. Our range also contains a selection of complementary products such as metal letter openers and metal keyrings, so if you’re really feeling creative, and a little more generous, you can put together a ‘gift pack’ comprising several corporate items and offer them in one of our special gift boxes.

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And, just now, we have a fantastic offer on another of our metal pens, the Pacesetter (left) – 99p each for 100 minimum quantity!! This really is great value as this pen normally sells for £1.99 each but we have limited stocks so if you’d like to order, or see a sample before you buy call 08450 998796 or use our contact details here.

I’ve been involved in the marketing and promotion business for more than twenty years and I’ve grown used to hearing from some companies the old refrain: ‘times are hard you know, we can’t afford to undertake any advertising, we’ve had to cut our marketing budget’. The funny thing is, most of these companies say this without the slightest sign of tongue in cheek!

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In fact, it is the precise opposite view that these companies should be taking, along with their more progressive and enlightened competitors. It is ‘when times are hard’ that the need for advertising and promotion should be to the fore. If business is difficult to find it makes sense to be pro-active and shout out your message louder rather than sit in a gloomy place wringing your hands and hoping things will get better.

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A quotation from a famous figure of the 18th Century, Thomas Jefferson, sums the matter up perfectly. Jefferson said: ‘The man who stops advertising to save money is like the man who stops the clock to save time.’

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The question to be asked is, quite clearly, not be ‘can we afford to advertise’ but rather ‘can we afford NOT to advertise’.

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It goes without saying, however, that you should spend your advertising wisely, after giving great consideration as to how it will be most effective. You should be looking at specifically targeting your market with a message that not only has immediate impact but is also long lasting. This is where the strategic use of promotional products as part of the marketing mix can be so effective.

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A printed promotional mug, for example, is a gift most clients love to receive and very few are likely to discard. Even if they don’t use it for their morning brew it may wind-up on their desktops being used as a make-shift but very handy pen-pot. On the other hand, if that’s what your customers prefer, why not give them a green option.

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It’s true, there’s a lot of choice out there, so if you’re a little confused as to which of the many promotional products available is best for your campaign speak to our expert team on 08450 998796 …… or click here.

If you’re about to start a new business, there are a million things to consider. However, one critical item you must make time for is a logo for your company – developing an unforgettable image for your business, one which differentiates and makes you stand out from the competition, could be the difference between success and failure. So, be sure to add ‘logo design’ to your ‘to do’ list!

A great logo says a great deal about your company, its ethos and the way it operates, so let’s take a closer look at why a well-designed logo is so vital:

Well, a well-crafted logo indicates that your company is professional … it emphasises your credibility, reliability and trustworthiness. A memorable logo inspires consumer confidence whereas, in sharp contrast, a weak image will have quite the opposite effect.

A quality logo can also become one of your very best sales-people, adding weight and credibility to your sales offering and communicating a great deal about your company. By using carefully chosen fonts and colours, a professional logo designer can create an image for your company which customers, potential and existing, will find unforgettable.

Great and memorable logos have been at the centre of many companies’ success – Nike’s ‘swoosh’, McDonalds’ ubiquitous ‘M’ and of course the Apple symbol. The logos of all of these companies are an embodiment of their success.

And, once you have developed a truly memorable logo, promotional products, such as printed mugs, printed pens, branded umbrellas and so on (the range is endless) are a fantastic way to get your message out to potential and existing customers. 

By now you should understand the need for a great logo to help grow your business and you should make sure that you engage a professional logo design company, such as Stupid Tuesday, to do so. There will, of course, be an associated cost but this price could be the best investment your company ever makes!

Call us on 08450 998796

Research shows that companies and organisations tend to favour those suppliers who provide them with promotional gifts. In fact, companies who give promotional gifts have a much higher level of recall than those companies who don’t.  Promotional gifts also create greater goodwill and loyalty for those companies using them compared with competitors who don’t.

So, if you’re thinking of using promotional gifts to support and energise your marketing campaign, which works best?

Well, studies show that general office items like pens, mugs and desk-pads work just as well as some of the more exclusive, expensive items. This is good news indeed and means that your budget can be quite modest whilst achieving a disproportionately large impact with your clients.

Even better news is that throughout October, we have special deals on Atlantic, Bell, Lincoln and Newbury mugs.

Call us on 08450 998796

Or view our full range here

Time was when April, with its infamous showers, was the peak month for sales of our umbrellas. Alas, one result of global warming seems to be increasingly wet British summers and, whilst we might bemoan the lack of sun-tan opportunities, it’s great for umbrella sales!

Umbrellas are one of those products that are guaranteed to get your company and your message really noticed. So, in order to make sure your umbrella promotion is successful there are a number of things you need to consider.

First, make sure you choose a brollie that fits your budget. There’s a wide range of qualities available so this is relatively simple. One of the most popular is the golf umbrella which, with its large canopy, is the ‘utility’ umbrella and a very popular choice.

Second, think about your message. You can print on one panel or all panels, in one colour print up to full photographic quality – the combinations of panel colours are endless. And then you can customise further by choosing a different shaft or handle. But this process isn’t complicated and, with our huge experience, we’re happy to advise.

So, don’t be ‘wet’, visit our website where you can create your own virtual sample before making your choice or call us on 08450 998796:

To view our choice of umbrellas and to create your own virtual sample CLICK HERE.

Why are promotional pens so collectable? Well, a printed pen is an ideal promotional gift because everyone writes don’t they? And a pen will be used at work as well as outside – just  ask yourself  ’how often do I need to use a pen?’

What you have to do is select a pen that will really promote your brand or company and we have a brilliant range of quality pens to choose from, including BIC pens. Make sure that the logo and or message that you want fits within the imprint area of the pens – check this first to avoid later disappointment.  Also consider the colour of the pens itself as this can affect how your printed image looks.

To make sure you’ve got it right, ask us for a virtual sample showing your logo and message and we will email this to you for your approval.

Call us on 08450 998796:

… or view our range of pens here:

http://www.stupidtuesday.co.uk/acatalog/corporate_printed_pens.html