Corporate Gifts Blog

According to a study in the US by the Promotional Products Association, promotional products show ’staggering’ levels of recall and reaction.

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The study showed that 94% of persons interviewed recalled receiving a promotional product in the last two years and 89% could remember the name of the company being promoted. It also found that 83% liked receiving promotional products and 48% would like to get them more often. Indeed, the promotional products were kept by 69% of people.

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In fact, according to the findings,  recall rates of promotional products are higher than TV, print and online advertising. In addition, consumers made a purchase after receiving a promotional product more often than viewing a print ad, TV commercial or online.

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This is good news for the hard-working team here at Stupid Tuesday and shows that our endeavours in supplying quality branded promotional items are reaping rich rewards for our clients. Call us on 08450 998796 if you’d like your own company to benefit from high levels of recall.

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If you’re about to start a new business, there are a million things to consider. However, one critical item you must make time for is a logo for your company – developing an unforgettable image for your business, one which differentiates and makes you stand out from the competition, could be the difference between success and failure. So, be sure to add ‘logo design’ to your ‘to do’ list!

A great logo says a great deal about your company, its ethos and the way it operates, so let’s take a closer look at why a well-designed logo is so vital:

Well, a well-crafted logo indicates that your company is professional … it emphasises your credibility, reliability and trustworthiness. A memorable logo inspires consumer confidence whereas, in sharp contrast, a weak image will have quite the opposite effect.

A quality logo can also become one of your very best sales-people, adding weight and credibility to your sales offering and communicating a great deal about your company. By using carefully chosen fonts and colours, a professional logo designer can create an image for your company which customers, potential and existing, will find unforgettable.

Great and memorable logos have been at the centre of many companies’ success – Nike’s ‘swoosh’, McDonalds’ ubiquitous ‘M’ and of course the Apple symbol. The logos of all of these companies are an embodiment of their success.

And, once you have developed a truly memorable logo, promotional products, such as printed mugs, printed pens, branded umbrellas and so on (the range is endless) are a fantastic way to get your message out to potential and existing customers. 

By now you should understand the need for a great logo to help grow your business and you should make sure that you engage a professional logo design company, such as Stupid Tuesday, to do so. There will, of course, be an associated cost but this price could be the best investment your company ever makes!

Call us on 08450 998796

Time was when April, with its infamous showers, was the peak month for sales of our umbrellas. Alas, one result of global warming seems to be increasingly wet British summers and, whilst we might bemoan the lack of sun-tan opportunities, it’s great for umbrella sales!

Umbrellas are one of those products that are guaranteed to get your company and your message really noticed. So, in order to make sure your umbrella promotion is successful there are a number of things you need to consider.

First, make sure you choose a brollie that fits your budget. There’s a wide range of qualities available so this is relatively simple. One of the most popular is the golf umbrella which, with its large canopy, is the ‘utility’ umbrella and a very popular choice.

Second, think about your message. You can print on one panel or all panels, in one colour print up to full photographic quality – the combinations of panel colours are endless. And then you can customise further by choosing a different shaft or handle. But this process isn’t complicated and, with our huge experience, we’re happy to advise.

So, don’t be ‘wet’, visit our website where you can create your own virtual sample before making your choice or call us on 08450 998796:

To view our choice of umbrellas and to create your own virtual sample CLICK HERE.