Promotional Products Really Work
According to a study in the US by the Promotional Products Association, promotional products show ’staggering’ levels of recall and reaction.
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The study showed that 94% of persons interviewed recalled receiving a promotional product in the last two years and 89% could remember the name of the company being promoted. It also found that 83% liked receiving promotional products and 48% would like to get them more often. Indeed, the promotional products were kept by 69% of people.
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In fact, according to the findings, recall rates of promotional products are higher than TV, print and online advertising. In addition, consumers made a purchase after receiving a promotional product more often than viewing a print ad, TV commercial or online.
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This is good news for the hard-working team here at Stupid Tuesday and shows that our endeavours in supplying quality branded promotional items are reaping rich rewards for our clients. Call us on 08450 998796 if you’d like your own company to benefit from high levels of recall.
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